Marketing and Commercial Management Course

Marketing and Commercial Management Course

GENERAL OBJECTIVES
This Marketing and Commercial Management Course will address the main tools of Marketing and Commercial Management known to professionals.

SPECIFIC OBJECTIVES
This Marketing and Commercial Management Course provides participants with knowledge of marketing and business management in the following areas:

Principles and evolution of Marketing;
Market analysis;
Marketing mix;
Digital marketing;
Sales growth strategies;
Commercial action planning;
Business meetings.

RECIPIENTS
This course is aimed at managers and professionals who want to know the main tools of marketing and commercial management.

DURATION
2 Days | 12 Hours – Presencial Format

PROGRAM

Module 1
Principles and evolution of marketing

Module 2
The markets

Module 3
Marketing mix

Module 4
Digital marketing

Module 5
Define and address growth strategies

Module 6
Commercial action planning

Module 7
The relationship with customers

Module 8
Business meetings

The Course Includes: Training, Documentation, and Certificate in Commercial Management Course

Course registration

Phone: +46317995537 or +351 91 294 81 41 | email: [email protected]

Certifications

DGERT – Certifying Entity – Ministry of Labor and Social Security of Portugal

TierOne Consulting

OCC – Order of Accountants

Partnerships

TierOne Consulting

Shield Seguros

Adamantware

Alencastre Net

Porto de Lisboa

PTG Portugal

About Insignis West Academy

Insignis West is a European training and consultancy company dedicated to adding value and improving human resources in companies.

We work in a wide range of business contexts serving companies, professionals, organizations, and institutions both domestically and internationally.

We are dedicated to enhancing the skill base of professionals following a thorough assessment and identification of the needs of each client.

Insignis West is accredited by DGERT. All of our trainers hold a CCP – Certificado de Competências Pedagógicas (Certificate of Pedagogical Competence) issued by the IEFP (Institute of Jobs and Professional Training) and they are highly qualified in the areas they teach, a fact that guarantees not only technical but pedagogical quality.

Insignis West sees itself as a partner in the development of a more enlightened society. We are prepared to face the challenge of raising the levels of qualification and of mobility that is of utmost importance in the international market.

Insignis West is present in a number of markets in North, Central, and Southern Europe in such demanding areas as Telecommunications, Energy, Water, Government Agencies, Logistics, Transport, Ports, Distribution, Oil, Gas, Public Administration, Health, Publishing, and B2B.

Insignis West positions itself as a partner in the development of more enlightened societies prepared to face the challenges of qualification and mobility, so decisive in the international market.

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